Overview

Templates vs Campaigns

Templates and campaigns have a parent-child relationship in the iRealty Email Builder. Changes made at the template level flow down to any campaigns built from it. Changes made directly inside a campaign override the template for that campaign only — the original template is not affected.

Template

A template is the original, reusable version of an email. It sits at the top of the hierarchy. Any changes made here will ripple through to all campaigns that were built from it.

Campaign

A campaign is a copy built from a template. It can be styled independently. Changes made inside a campaign only affect that campaign and will not update the original template.

Note: Changing the email width at template level will affect how all linked campaigns display. It is best to leave email width at its default value unless you have a specific reason to change it.

Accessing Style Settings

There are two ways to open the style panel inside the email builder:

• Builder style button — Located directly to the right of the template cards. Opens the full global style panel for the email.
• Change style (per section) — Available on most individual card sections. Clicking this jumps straight to the styling options for that specific section.

Global Styles

Global styles apply to the entire email. These are the foundational settings — set them first before customising individual cards.

Email Style

Controls the overall email layout, background colours, and spacing that wrap every section of the email.

• Email width — The total width of the email container. Leave at the default value unless your team has a specific requirement.
• Primary colour — The dominant brand colour used throughout the email.
• Background colour — The colour of the outer area surrounding the email body — visible behind the container.
• Container background — The colour of the email body container itself.
• Spacing & container padding — Controls how much breathing room exists around the email content.

Note: Avoid changing the email width — it can break how your email displays on different screen sizes and email clients.

Card Style

Sets the default background and internal spacing for card sections in the email.

• Card background colour — The background of each content card.
• Card padding — Space inside each card — affects how close text sits to the card edges.

Font Style

Sets the default font appearance across all body text in the email. Individual cards can override these defaults.

• Font family — The typeface used throughout the email body.
• Font weight — How thick or thin the text appears — e.g. regular (400) or bold (700).
• Font colour — The default text colour for body copy.
• Font size — The base text size for body content.
• Spacing — Letter spacing and line spacing to improve readability.

Header Style

Controls how section titles and main headings appear throughout the email.

• Font & font weight — Typeface and thickness for all header text.
• Colour — Colour of the header text.
• Font size — How large the heading text appears.
• Alignment — Left, centre, or right alignment for headings.
• Line height & spacing — Vertical space between heading lines and around the heading block.

Button Style

Defines the default appearance of call-to-action buttons used across the email.

• Background colour — The fill colour of the button.
• Border colour & width — Outline colour and thickness of the button border.
• Font & font colour — Typeface and colour of the button label text.
• Font size & weight — Text size and thickness inside the button.
• Padding — Space between the button text and its edges — affects button size.
• Alignment — Left, centre, or right alignment of the button within its container.
• Button rounding — Corner radius — use higher values for a pill shape, lower for square edges.

Icons

Controls the colour of icons used globally throughout the email.

• Icon colour — Sets the tint colour applied to all icons across the email.

Footer

Styles the footer section at the bottom of every email — typically containing legal text, unsubscribe links, and contact details.

• Font & font colour — Typeface and text colour for footer body text.
• Font size & weight — Text size and thickness in the footer.
• Links colour, size, font, weight — Appearance of clickable links within the footer.
• Divider size & weight — The line separating the footer from the content above — controls thickness and height.
• Container background & padding — Background colour and spacing for the footer container.
• Logo width & alignment — How large the footer logo appears and whether it sits left, centre, or right.

Card Styles

Each card type in the email builder has its own dedicated styling options. These override global styles for that specific card only.

Property Card

Styles the property listing card — the most important content block. Controls every visual element from address to amenity icons.

• Address & suburb — Font, size, and colour for the property street address and suburb label.
• Pricing — Font size, colour, weight, and typeface for the price display.
• Title — Style of the property or listing title text.
• Leader text — The introductory line under the title — font, size, colour, weight.
• Open home — Styling for the open home date/time display, including the prefix label (e.g. "Open:") with its own font, size, colour, and weight.
• Property button — CTA button on the property card — background colour, border thickness and colour, plus the button label font styling.
• Amenities — Controls the bed, bath, and car icon width, spacing, alignment, and icon colour.
• Padding & spacing — Card background colour, card padding (internal), container background, container padding (external), and content spacing between elements.

Article Card

Styles article and news content cards — used for market updates, blog posts, and editorial content.

• Heading — Font, size, colour, alignment, line height, spacing, and weight for the article title.
• Body — Font, size, colour, alignment, line height, and weight for article body text. Also controls inline link appearance.
• Padding & spacing — Card and container background colours, card padding, container padding, and content spacing.

Contact Card

Styles the agent or contact profile card — used to display representative details.

• Name — Font size, colour, typeface, and weight for the contact's name.
• Title — Appearance of the job title or role label beneath the name.
• Mobile — Font styling for the mobile number display.
• Email — Font styling for the email address display.
• Social icons — Spacing, size, and background colour for social media icons on the card. Note: icon background refers strictly to the icon itself, not the surrounding card.
• Padding & spacing — Card background colour, card padding, container background, and container padding.

Lead Card

Styles lead generation elements — split into three types: banners, fact sheets, and call-to-action buttons.

• Call to action banners — Padding and background colour for large banner-style CTA blocks.

• Fact sheets — Background colour, font, size, weight, alignment, padding, and container padding for informational fact sheet blocks.

• Call to action button — Background, padding, font colour/size/weight, border colour and width, button rounding, and container background/padding.

Logo Banner Card

Controls the logo display banner — typically used in the header or mid-email brand placement.

• Logo icon URL — Swap the logo image for this campaign only — does not affect the template or other campaigns.
• Logo width — How large the logo appears within the banner.
• Padding — Space around the logo inside the banner block.
• Background colour — Background fill of the logo banner.
• Alignment — Left, centre, or right positioning of the logo within the banner.

Image Card

Styles the image block used for full-width or featured image placements.

• Padding — Space around the image within its container.
• Background colour — The fill shown around the image if it does not fill the full card width.

Title Card

Styles standalone title or heading cards used to introduce new sections within the email.

• Background colour — Background fill of the title card block.
• Font & colour — Typeface and text colour for the title card content.
• Font weight & size — Thickness and size of the title text.
• Font alignment — Left, centre, or right alignment for the title text.
• Padding — Internal spacing within the title card.
• Container background & padding — Background and spacing of the outer container wrapping the title card.

Text Card

Styles general body text blocks used for introductions, descriptions, or editorial paragraphs.

• Font & header font — Typefaces used for inline headings and body text within the card.
• Font size, alignment & weight — Text size, horizontal alignment, and font weight for body content.
• Line height — Vertical space between lines of text — affects readability.
• Background colour — Background fill of the text card.
• Padding — Internal spacing within the text card block.
• Container background & padding — Outer container styling.

Button Card

A standalone CTA button block — distinct from buttons embedded in other cards.

• Button background — Fill colour of the button.
• Button padding — Space between the button label and button edges.
• Font colour, size & weight — Appearance of the label text inside the button.
• Border colour & width — Outline colour and thickness.
• Button rounding — Corner radius — higher values create a pill shape.
• Container background & padding — Background and spacing of the outer block containing the button.

Link Table Card

Styles the link table block — used for displaying a list of links or navigation items.

• Button background & padding — Fill and spacing for each link item displayed as a button.
• Font colour, weight & width — Text appearance for link labels.
• Border colour & width — Outline for each link button.
• Button rounding — Corner radius applied to each link item.
• Container background & padding — Outer container background and spacing.
• Repeated spacing — Vertical gap between each link item in the list.
• Horizontal spacing — Left and right spacing around each link item.

Social Media Card

Styles the social media icons block used at the bottom of emails or as a standalone section.

• Icon colour — The tint colour applied to each social icon.
• Icon style — Visual style of the social icons — e.g. filled, outline, circular.
• Container background & padding — Background fill and spacing of the social icons block.
• Social icon spacing — Horizontal gap between individual social icons.
• Social icon width — The display size of each social icon.
• Social media align — Left, centre, or right alignment of the icon row.

Padding Reference

Understanding the difference between Card Padding and Container Padding is one of the most important concepts in the email builder — it is easy to apply the wrong one.

Card Padding vs Container Padding

These two padding types control different areas. Always check which one you need before making adjustments.

Card Padding

Controls the space inside the card — between the card border and the content (text, images, buttons). Changing card padding moves text closer to or further from the card edges.

Container Padding

Controls the space outside the card — between the card and the surrounding email layout (the sides of the email, or the sections above and below). Use this to increase breathing room between sections.

Content Spacing

Controls the vertical gap between individual elements within a card — for example, the space between the property address and the price.

Note: Changing container padding increases or decreases the space between the card and the edges of the email or the sections above and below it. Changing card padding moves the content within the card itself.