Overview:
The Six Categories
The six categories are the possible values a subscriber's Market Interest can take.
- Buying — Looking to purchase a residential property.
- Selling — Looking to sell a residential property.
- Renting — Looking to rent a property.
- Commercial — Interested in commercial property.
- Investment — Interested in property as an investment.
- Development — Interested in property development.
A subscriber is sorted into exactly one category at a time. Only four of the six (Buying, Selling, Renting, Commercial) earn behavioural points directly. The other two (Investment, Development) surface via the tie-breaker or via data passed in from the CRM.
Behavioural Prediction vs Self-Declared Interest
A behavioural prediction is the category iRealty has inferred from what the subscriber has done. A self-declared interest is the category the subscriber chose for themselves on a survey. Both are stored independently on the subscriber profile, and both are visible to agents.
Signal Strengths
A signal is anything a subscriber does that hints at Market Interest. Each signal carries a weight, and weights accumulate over the 6-month window into a per-category rating: Low, Medium or High.
Combined activity also elevates total strength. A factsheet click on its own is Low, but a factsheet click combined with other clicks or form submissions in the same category contributes more weight than the Low classification suggests. What matters most is the pattern of activity summed over the 6-month window, not any one click.
The 6-Month Behavioural Window
The 6-month behavioural window is the period over which behavioural signals are analysed (180 days). Anything older than six months stops counting for the behavioural prediction.
Tie-Breaking Default Ranking
The tie-breaking default ranking is the fallback order used when behavioural scores are equal across two or more categories. When ratings tie, the highest-priority category wins:
- Investment (highest default — wins ties first)
- Renting
- Buying
- Development
- Commercial
- Selling (lowest default — loses every tie)
If a subscriber has shown no engagement at all (every rating is zero, which counts as a tie across the board), they default to Investment.
How it Works
Market Interest is displayed in two distinct panels on the subscriber profile.
- The Property Preferences Panel shows the self-declared preferences — stated market interest from surveys or CRM data, price ranges, preferred property types, and preferred suburbs.
- The Estimated Property Preferences Panel shows the system-predicted preferences based on behavioural engagement.
Both panels also let users view historical preference submissions, so an agent can see how a subscriber's interests have shifted over time.
Downstream, Market Interest drives two big areas.
The first is Automations. The combination of Market Interest plus engagement level plus current behaviour can be used as triggers in Automations to fire specific automated content.
The second is audience filters. The Audience Builder exposes Market Interest as a filter condition, with both "is" and "is not" operators. Audiences can target the behavioural prediction or the self-declared value, and Market Interest can be combined with any other filter.
Finally, Market Interest is reported on. The reports overview includes a Market Interest distribution view that shows how many subscribers fall into each category, how that mix has trended over time, and which segments are growing or shrinking.
Reviewing Prediction vs Declared
Reviewing prediction vs declared lets you see whether the system's guess agrees with what the subscriber told us.
- Open the subscriber's profile.
- Look at the Property Preferences Panel for the self-declared value.
- Look at the Estimated Property Preferences Panel for the behavioural prediction.
- Compare — if they disagree, decide whether to trust the survey answer or the behaviour.
Viewing the Distribution Analytics
Viewing distribution analytics shows how the whole subscriber base splits across the six categories.
- Open the Reports section.
- Open the overall report.
- Scroll to the Market Interest distribution chart.
- Use the time controls to compare the current snapshot against past periods.