How Market Interest Is Determined

iRealty identifies a subscriber’s market interest by analysing how they interact with your emails.
This includes actions such as:

Clicking appraisal banners
Viewing sold properties
Submitting enquiries
Engaging with buying or selling content

These behaviours help the system determine whether a contact is likely upsizing, downsizing, buying or selling.
This process updates automatically, giving you accurate insight without manual work.

Where to View Market Interest

When you log into iRealty:

Your dashboard will show how many subscribers have been identified in each interest category.
For example, you may see that contacts have been labelled as “Selling.”

To explore further:

Click the category, such as Selling.
You will see a list of subscribers who match that interest.
Click a subscriber’s name to open their profile and view the activity that led to their classification.

See Market Interest Through Email Reports

You can also identify interest indicators through reporting:

Go to Reports and then Emails.
Open your most recent email report by clicking on the title or the "View Report" button.
Scroll down to see each subscriber’s engagement.

For example, if a contact clicks the appraisal banner, views multiple sold properties and submits an enquiry, this behaviour strongly indicates they are a potential seller.

Create a Smart Filter Based on Market Interest

This allows you to target specific segments automatically.

Go to Subscribers, then Filters.
Select Create Smart Filter.
Set your rules, such as:
- Subscriber is Active (has engaged with at least one campaign in the past 90 days)
- Market Interest is Selling
- Subscriber has clicked at least one campaign in the last 90 days
Click Save Filter at the bottom left and name it, for example Warm Sellers.