Add a Call-to-Action Banner

1. In the email builder, open the Lead section.
2. Select Call to Action.
3. Drag and drop the banner into your email.
   

A default call to action banner will appear, ready for editing.

Customise the Call to Action Banner

Each call to action (CTA) type comes with:

• Its own default image
• A dedicated landing page
• A lead-capture form

You can customise the banner by:

• Changing the CTA type
• Uploading a new image
  • Supported formats: PNG, JPEG, JPG, GIF
• Editing the banner text
• Updating the linked landing page

When you’re happy with your changes, click Accept, then Save.

Replace the Landing Page Link

If you prefer to use your own office’s landing page:

1. Click the CTA banner.
2. Replace the URL in the link field with your own landing page link.
   
3. Save your changes.

This ensures leads are submitted directly through your chosen page.

Using the Call to Action Button

In addition to banners, you can add a standalone CTA button:

1. Go to Lead and select Call to Action Button.
2. Drag it into your email.
   
3. Choose a CTA type
4. Update the button text
5. Change the landing page link if needed
   
6. Save your changes

The button works the same way as the banner but offers a cleaner, more compact style.

Preview the Landing Pages

To review how your CTA will look when subscribers click it:

1. Click Preview in the email builder.
2. Select the CTA banner or button.
3. A new tab will open with the connected landing page.
   

These landing pages often include:

• A lead form
• Topic-specific information
• A confirmation page after submission

Any completed form will be recorded as an appraisal lead.

Lead Tracking

Every CTA click is reported as a lead in iRealty.
Every completed form submission is recorded as a completed appraisal lead.

This gives you clear insight into which CTAs perform best.

Need Help?

If you have questions about using call-to-action banners or landing pages, contact:

support@irealty.com.au