User Guide:

Access Your Email Reports 

1. In iRealty, select Reports.
2. Click Emails.
   

Each email you send automatically generates a report.
These reports show key performance metrics, including:

• Total recipients
• Open rate
• Click rate
• Lead rate

This gives you an immediate overview of how your email performed.

View a Detailed Report

If you want more detail:

1. Click on the email title or the View Report button next to the email.
   
2. The detailed report displays the same key statistics along with a preview of the actual email that was sent.

This helps you understand exactly what your subscribers received.

Add Additional Filters

To customise your report:

1. Select Email Summary in the top-left corner.
2. Choose additional filters such as:
   • Leads
   • Opens
   • Clicks
   • Bounces
     

Your report will now include deeper insights based on these filters.

Review Engagement Activity

When you scroll down the detailed report, you will see:

• Contacts who submitted an appraisal form
• Contacts who clicked the appraisal banner
• Contacts who submitted an agent enquiry
• A list of subscribers who opened the email
• A breakdown of all clicks and how many times each link was clicked

To see who clicked a specific link:

• Click the number shown next to that link
• A list of those subscribers will appear

If any emails bounced, you can also view the contacts affected.

Why Email Reporting Matters

This reporting lets you:

• Understand who engaged with your content
• Identify strong buyer or seller behaviour
• See which links performed well
• Improve your targeting and messaging for future campaigns

It provides a clear view of how your email performed from start to finish.

Need Help?

If you have questions about reading your reports, contact:

📨 support@irealty.com.au 

📞 1300 855 982