Access Your Email Reports
- In iRealty, select Reports.
- Click Emails.
Each email you send automatically generates a report.
These reports show key performance metrics, including:
- Total recipients
- Open rate
- Click rate
- Lead rate
This gives you an immediate overview of how your email performed.
View a Detailed Report
If you want more detail:
- Click on the email title or the View Report button next to the email.
- The detailed report displays the same key statistics along with a preview of the actual email that was sent.
This helps you understand exactly what your subscribers received.
Add Additional Filters
To customise your report:
- Select Email Summary in the top-left corner.
- Choose additional filters such as:
- Leads
- Opens
- Clicks
- Bounces
Your report will now include deeper insights based on these filters.
Review Engagement Activity
When you scroll down the detailed report, you will see:
- Contacts who submitted an appraisal form
- Contacts who clicked the appraisal banner
- Contacts who submitted an agent enquiry
- A list of subscribers who opened the email
- A breakdown of all clicks and how many times each link was clicked
To see who clicked a specific link:
- Click the number shown next to that link
- A list of those subscribers will appear
If any emails bounced, you can also view the contacts affected.
Why Email Reporting Matters
This reporting lets you:
- Understand who engaged with your content
- Identify strong buyer or seller behaviour
- See which links performed well
- Improve your targeting and messaging for future campaigns
It provides a clear view of how your email performed from start to finish.
Need Help?
If you have questions about reading your reports, contact: